I Knew it was a Scam

Confirming my suspicions all along, Disney has offered refunds for its product Baby Einstein, which is about as close as it has gotten to admitting that the product is a scam (Mira Jacob, Shine).
Ever since it came out, I figured it wouldn't work.
For quite a few years now, researchers on child brain development have held that more varied and engaging external stimuli (things your sensory organs can detect (i.e. sight, sound, etc.)) lead to better brain development of a child and a better-functioning intellect later on.
Most of these tests were done on mice in different environments, one populated with colorful toys and one practically bare. These mice's intelligence were then tested through timing their completion of a maze, among other things.
Disney took this to mean that videos with lots of varied sights (colorful toys, etc.) and sounds (Mozart, etc.) would turn these babies into little "Einsteins".
As far as I know, the problem is that the interaction, to be meaningful, must be physical; that is, the children should be actually seeing and hearing real objects and possibly touching or teething them. Just watching a video screen doesn't have any similar effect; all that does is decrease attention span.
Of course, Baby Einstein isn't the only product guilty of this kind of marketing; LeapFrog is as well. They used to market genuinely educational family games many years ago, but now, with a reputation for making good educational toys, they are just basically marketing Game Boys under a different name; in fact, in some of their TV ads, they say, "and since it's educational, your parents are bound to get you one," unabashedly banking on their brand name to sell decidedly non-educational toys.
I'm glad that this offer has occurred but am still puzzled as to how many otherwise smart parents managed to fall for this.

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