Originally, this post was supposed to come out a week ago, as a Linux comparison test between BunsenLabs Linux and CrunchBang++ ("#!++"), two quasi-official successors to the now-defunct CrunchBang ("#!") Linux distribution. Unfortunately, neither of them booted in a live USB. For that reason, this post is now a book review of The Attention Merchants by Tim Wu. It is a relatively long and detailed book about the history of advertising and other ways that people have tried to get into our heads and sell us on either commercial goods or ideas. It has a fairly extensive discussion of the development of advertising in newspapers, city posters, and radios, as well as further developments through TV and the Internet. Additionally, it goes through the cycles of development and backlash with respect to each medium of communication, noting how the backlashes are fairly similar to one another in many respects throughout history.
The book is quite interesting, and despite its longer length, it generally reads easily enough that this length is less noticeable. There are many examples given through each period of history and with respect to each medium of communication showing how advertising techniques further developed, and each of them is quite compelling on its own. I even learned a few interesting bits of trivia that I take for granted on a daily basis: "propaganda" was originally a straightforward (not derogatory) term for "propagation of [religious] faith", "broadcast" was originally an agricultural term (for spreading seeds through a field) that later got co-opted in advertising, and drive-in movies originated from the British government displaying war propaganda films from vans on large exterior walls in WWI. The only issue that I have is that the latter parts of the book become a little tiresome to read; part of that is because I have read from other places about the issues surrounding Internet tracking and advertising, while part of it is because the author could have better connected developments in Internet advertising to prior developments in newspapers/radio, so the repetition of key points without those deeper connections being made explicit (or only being made partway) felt a bit wearisome. Overall, though, I recommend this book for anyone who'd like to learn more about the history of advertising, how people have tried to fight back, and how the cycle continues. Follow the jump to see more details, as well as further scattered thoughts and questions I have about this book.
The book is quite interesting, and despite its longer length, it generally reads easily enough that this length is less noticeable. There are many examples given through each period of history and with respect to each medium of communication showing how advertising techniques further developed, and each of them is quite compelling on its own. I even learned a few interesting bits of trivia that I take for granted on a daily basis: "propaganda" was originally a straightforward (not derogatory) term for "propagation of [religious] faith", "broadcast" was originally an agricultural term (for spreading seeds through a field) that later got co-opted in advertising, and drive-in movies originated from the British government displaying war propaganda films from vans on large exterior walls in WWI. The only issue that I have is that the latter parts of the book become a little tiresome to read; part of that is because I have read from other places about the issues surrounding Internet tracking and advertising, while part of it is because the author could have better connected developments in Internet advertising to prior developments in newspapers/radio, so the repetition of key points without those deeper connections being made explicit (or only being made partway) felt a bit wearisome. Overall, though, I recommend this book for anyone who'd like to learn more about the history of advertising, how people have tried to fight back, and how the cycle continues. Follow the jump to see more details, as well as further scattered thoughts and questions I have about this book.
