KevJumba and Google Search Results

I know I'm quite late on this one, but I just thought of a better way to explain this somewhat recent TechDirt post on why US Senators' assertions that Google remove all biases and put up "natural" search results is wrongheaded, because Google's search results are inherently influenced by people's searches, companies' advertising, and Google's own algorithms. The issue, if I remember correctly, revolves around the fact that Google is advertising for Canadian drugs when people search online to buy drugs, and it is in some instances illegal to buy Canadian drugs that are the same type and quality as comparable American drugs. Since then, it has basically become an antitrust lawsuit against Google (or the two cases may be separate, I'm not sure which), despite the fact that Google doesn't seem to have done anything like Microsoft did in its monopoly position to actually bar other competitors from entering or raise costs for consumers, and that's the key to actually making an antitrust suit successful. Plus, the Senators themselves have basically admitted that the issue is to stop Google from growing for the sole sake of stopping it from getting to a certain size (and not actually for protecting consumers), and they've even claimed that Google was destined to succeed and monopolize, which is totally false given that quite a few famous names in computer technology predicted in 1998 that Google would fail and that in 1998, there were about 10 different big competing search engines, and few people thought Google could muscle into the market.
But I'd like to share a thought or two specifically regarding the "biased search results", and show why they would be inherently biased anyway. As I've mentioned a few times before, I'm a fan of the videos of Kevin Wu, who goes by KevJumba on YouTube. In the first video posted here, KevJumba tells the viewers about how searching on Google the phrase "Is KevJumba" yields "Is KevJumba gay?" as the first suggestion. Leaving aside the issues of homophobia and all that, it's clear that happened because thousands upon thousands of users searched for that, and that became the search result most associated with his name. In response, he asked his users to make the result a bit more masculine: "Is KevJumba a heterosexual bear wrestler?" In the second video posted here, KevJumba thanks the viewers for making his dream come true, as "Is KevJumba a heterosexual bear wrestler?" is now the first suggestion not only for the phrase "Is KevJumba" but also just for the word "Is". That only happened because of his legions of fans rushing to Google and searching it repeatedly to make that the best suggestion for the phrase "Is". That already shows in two ways the fact that Google has no "natural/unbiased" search results; for now, I rest my case.

KevJumba + The Amazing Race = CBS*(CwF + RtB)

I'm a fan of (and have subscribed to) KevJumba on YouTube. Recently, KevJumba and his dad made it onto CBS's TV series The Amazing Race, and KevJumba has made 3 videos out of this so far. The most recent one (which I will embed at the end of this post) details how they almost didn't make it because one of the tasks in the beating Ghanaian sun almost made his dad suffer a heat stroke (so his dad needed serious medical help); I was truly touched by this uncut show of mutual affection and support, and I was happy to see that this round was not an elimination round (more on that later) and that KevJumba and his dad can stay on the show.
Then, after watching the video, I realized something: he has been putting clips (each a few minutes long) of the show in his video. That's copyrighted material. Yet, CBS isn't going after him for it. Now, I don't know if that's because he's using his own footage (but considering that he shoots almost all of his own videos (except when he's collaborating with other people on projects), I don't think he's shooting his own video this time, so this must be footage from CBS), but in any case, CBS isn't going after him for it, and I think that's great.
[speculation] What if CBS decided to be anal about it and send his channel DMCA takedown notices? Well, of course, he would have to comply or risk being sued; the former is far more likely. Keep in mind that while his audience is quite diverse, the largest portion of his viewers is probably of East Asian origin. Many of these viewers probably did not watch the show on CBS prior to his selection to participate in the show; hence, thanks to him, the show now has an entirely new (and quite significant) viewing demographic. If CBS really did send out takedown notices to KevJumba, while there would be a few people who are now interested enough in the show to continue watching, many more would be angered by the removal of the YouTube videos, and not having this alternate avenue for keeping up with KevJumba's progress through the show (because YouTube videos, unlike TV without a DVR, can be watched at any time), these viewers will likely stop watching the show altogether. [/speculation]
But CBS hasn't done this. In fact, I and many other YouTube commenters suspect that this round was made to not be an elimination round on purpose to keep KevJumba and his dad on the show. Why would CBS and the show producers do this? I think they recognize and appreciate the great service KevJumba has done in terms of increasing the size of the audience. Thus, not only has CBS allowed KevJumba to post clips of the show in his videos, but they have kept him on the show specifically to let this continue and thus let the viewers (and, by extension, the money) keep flowing in. In TechDirt parlance, this would be an example of connecting with fans and giving them a reason to buy (CwF + RtB): the CwF is CBS allowing KevJumba to bring viewers in by showing his viewers clips of the show, and the RtB is CBS keeping him on the show, giving viewers a reason to continue watching. Eventually (though this will take a little time), these new current viewers will probably form a more permanent portion of the audience who will enjoy watching the show regardless of KevJumba's presence on the show. Bravo, CBS, for doing the smart thing (so far), and keep it up!